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Introduction to Performance Marketing
From Business Problem to Measurable Growth
A two-day intensive for marketers, brand managers and business leaders who want to think and act like performance marketers.
About this course
Platforms change. Performance thinking travels. We go beyond platform training to teach the thinking, frameworks and real-world application that turn marketing into a driver of business growth.
Leave with a comprehensive handbook, templates and tools you can apply immediately to your business.
What you'll learn
From strategy to execution.
- 01 Business problem & objectives
- 02 Customer behaviour & journey
- 03 Audience, offer & creative
- 04 Measurement & performance economics
- 05 Reporting, insight & optimisation
- 06 A complete performance strategy
